Creating the Right Social Media Communities to Grow a Business

Growing an online social community is not the same as growing the most effective social media communities to strengthen a brand and increase sales. Attracting people who offer your brand something of value requires a deep understanding of effective social media strategies.
By Joshua Ferdinand

Social media is a technology that can deliver huge competitive advantages or huge brand damage. Between the two extremes are mediocre results that include not growing a vibrant social media community or results that companies constantly have to "chase" because they are unintended consequences of marketing mistakes.

Ultimately, the goal of every business utilizing social media is to grow their business by getting people talking about their brand in a positive way. Just like marketing or sales functions grow a business by implementing well-designed coherent strategies, so should the people managing social media for the business whether trying to attract consum...

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