Developing Corporate Allies for Communicating Change

It is a business mantra now: Change is continuous. Thriving in an era of continuous change requires strategic utilization of corporate communicators who are transparent, transformational, and able to gain the commitment of employees to change.
— By Esther Burt

It bears repeating over and over again: Change is a constant today. Change is continuous, and the impact on employees can affect the organization's ability to maintain productivity, keep employees engaged, and reach transformation goals. Change is always difficult for people, but it is much more manageable when they are informed and not worried about the state of a project, their responsibilities, or even their jobs.

It is uncertainty that causes stress, lowers engagement levels and leads to higher turnover. Uncertainty is reduced and change is much more manageable when communication is effective. Usually, effective communication refers first to managers, HR professionals and execut...

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