The social media campaign that goes viral (in a good way) is a marketing dream come true. Here’s what the latest 2017 trends say to do to ensure an online advertising campaign is a viral winner.
By Karen White

The online world is a noisy place to make a big impression. With every moment of every day able to be captured and shared – or even live streamed – on social media, modern culture demands that a company stand out to attract attention. And nobody ever promised it would be easy.

There are still a few ways to gain an edge in today’s media landscape. Here is a deep dive into three of the top tips for a strong social media campaign in the second half ....