International Franchising: Repeating Success Globally

Franchising is big business and growing bigger as developing nations increase their middle-class population. Franchise owners and diverse suppliers can expand globally by utilizing a business model with proven success.
— By William Bell

Franchising as a business model has matured over the decades, and with maturity has come its global expansion. Most franchises have been heavily dependent on domestic economies, but today this form of business is found around the world.

U.S. franchises have paved the way into countries like China, with Kentucky Fried Chicken opening the first outlet in Beijing in 1987. Today, China is encouraging foreign and domestic enterprises to open franchises as a means of increasing employment and growing local economies in less populated areas of the country.

This strategy is being played out around the world in developing countries, and as the middle class grows on every continent, new opportunities are cre...

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