Investing in Creativity and Innovation in a Global Culture

Innovation is the key to remaining competitive, but what if a company wants to innovate in another country? There is a cultural aspect to innovation that needs consideration or failure is certain.
— By William Bell

Innovate … innovate … innovate! It is the common directive to businesses that want to remain competitive and achieve business sustainability. The need to innovate is not unique to U.S. or Western World businesses. It applies globally. When firms decide to invest globally by opening new operations or need to spark innovation in products and services in existing global operations, it is important to understand that, like Diversity & Inclusion initiatives, innovation strategies and approaches cannot be transferred straight across.

Culture still matters and drives perspectives, behaviors, traditions, and customs. Developing cultural competence is important for any global business effort, but it takes on new meaning when talking abo...

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