Keeping Up with the 'Joneses': Social Media Marketing Strategies Change With the Times

Nothing in the world of technology stays the same, and that is especially true for social media. The current trend is a move toward promoting user interactions, rather than promoting advertisers, leading to a need for new marketing strategies.
By Karen White

The intense competition to attract customers and clients online is getting more complex as the most well-known social media sites regularly undergo a number of changes, like software updates that exclude many brand ads. Also regularly changing are the social media users themselves. They are changing their usage habits, their preferred social media sites, and their paths to finding the brands they can trust and that meet their preferences.

As social media changes, so must marketing strategies. Otherwise, businesses are in danger of losing their ability to compete for online customers via social media.

Crowding Out the Marketing?
Social media is used extensively to market...

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