By taking the time to measure executive coaching outcomes, organizations can add legitimacy to their coaching investments, gain support for additional efforts, and prove that even “soft” investments like coaching can have easily quantifiable returns.
By Ingrid Johnson

Executive coaching can be a very worthy investment for organizations, but many companies are wary of the coaching profession due to a historical lack of measurable outcomes. Often, both coaches and companies relied on how clients “felt” about the experience, allowing wholly subjective responses to be the final evaluation of the investment. However, in the current business climate, there’s a stron....