Personal Branding: Leveraging Disability as a ‘Can Do’

A personal brand is a marketing tool that sends a message about strengths and values. For people with disabilities, it also defines their "can do" abilities.
By Jeremiah Prince

Developing a personal brand is a journey in which a person defines their qualities, values, and abilities they apply in personal and work lives. For people with disabilities, the personal brand also sends a powerful "can do" statement. This is critically important to changing a culture that continues to look at people with disabilities in terms of limitations rather than capabilities.

A carefully cultivated personal brand changes that perspective by bundling together the personal skills, attributes, traits, values and other characteristics that make a person unique. It is an excellent marketing strategy for people with disabilities who are seeking employment or corporate contracts and must get past the invisible barrier of bias.

Defining Self
A strong...

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