SeaWorld is initiating a supplier diversity program based on community empowerment. The unique approach is focused on diverse supplier sustainability rather than just numbers.
- By Sharon Ross

The theme of SeaWorld Parks & Entertainment is built on a blend of imagination and nature so it is not surprising that a company developing a new supplier diversity program has decided to take an imaginative approach. The strategy is to empower communities so that diverse suppliers achieve sustainability rather than just land business with the theme park company.

With seven theme parks and five water parks spread across the country, SeaWorld is gearing up to expand its diverse supplier base by developing a formal program. What sets this effort apart from others is that its focus is not on simply registering MWBEs but rather on empowering communities wherever the company operates in order to help suppliers achieve sustainability. This takes supplier ...