Turning Mobile Technology into New Opportunities for Small Businesses

Mobile technology is transforming the way we interact with stakeholders. In fact, mobile use is overtaking Internet use, and it holds new opportunities for small businesses.
-By Karen White

Mobile technology is a major game changer in the business world. It seems that even the tech gurus did not fully understood how rapidly Millennials would embrace the technology. Since 75+ million Millennials are a driving market force over the next 20 years, it is understandable that businesses are going mobile, especially as new mobile technologies expand its utility.

Mobile technology can help small businesses compete with larger businesses. It is used for communication with stakeholders, marketing, sales, payment processing, customer service, driving traffic to websites and enterprise applications that connect employees to backend systems on a 24/7 basis. Emerging mobile technologies offer more functionality, creating a challenge for small businesses in ...

Read full article or Subscribe