eBay's Global Marketplace Focuses On Minority Businesses

California -EBay, the central platform for connecting buyers and sellers, has turned its attention to helping black entrepreneurs expand their businesses. As the original online auction platform looks to level the playing field no matter your background, diverse sellers are finally getting some help.

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The e-commere giant wants its corporate identity to be synonymous with supporting and enabling entrepreneurs. With this strategy in mind, they’ve linked up with black small business owners, giving them an opportunity to harness the power of eBay’s global marketplace to help boost their reach and revenue.

Currently eBay has six million sellers in the U.S. and 19% of them are minorities , according to the company’s Economy Impact report. In early 2018, eBay launched a new program in Akron, OH called “Retail Revival” focused on bringing traditional brick and mortar businesses online globally to new customers. The program didn’t start out as a diversity and inclusion initiative, instead it was squarely focused on existing entrepreneurs and the ability to uplift communities.

The company focused on the socio-economics and the demographics of Akron, the city has a 30% black population, according to City-Data. “Long term we want the infrastructure, awareness and intentionality of eBay and our marketplace to reflect in the black community, that eBay is a conduit for them to operate their businesses,” said Damien Hooper-Campbell, eBay’s First Chief Diversity Officer.

CultureBanx spoke with one of Retail Revival’s successful companies 7th Floor clothing, started by Frank Miller and Preston Clark in Akron. The apparel company creates capsule pieces around current events, they are all limited edition unique items. Working with eBay has boosted the success of their company because it “gave us a huge e-commerce platform, they sponsor our ads and they’ve taken our brand and pushed it out to the world,” said Miller.