The Hispanic Promise, a first-of-its-kind diversity and inclusion pledge for Hispanics

CHICAGO – Unilever, Microsoft, SAP, Nielsen, Mars, Incorporated, KIND and EY are among the 45+ corporations to sign the first-of-its-kind diversity and inclusion pledge for Hispanics in America – The Hispanic Promise.

The Hispanic Promise is a collaborative effort with more than a dozen Hispanic associations to advance and empower U.S. Hispanics as employees, customers and citizens.

The Hispanic Promise was launched three months ago at the World Economic Forum in Davos, Switzerland in the first ever Hispanics event in Davos aimed to bring attention to global leaders about the potential of the Hispanic community as a growth engine and an essential business opportunity. The first impressive group of signatories of The Hispanic Promise was announced today during the Hispanic Leadership Summit: Chicago organized by We Are All Human, a non-profit foundation, devoted to promoting diversity, inclusion and equity.

The Hispanic Promise asks employers to make the commitment to create inclusive workplaces and to take positive actions to hire, promote, retain, and celebrate Hispanics through improved employee engagement, mentorship programs, employee or business resource groups, and talent advancement, with the aim for Hispanic employees to feel they belong, to feel valued, to enjoy equal access to opportunity, and to have a voice.

Endorsers backing The Hispanic Promise are more than a dozen Hispanic associations including: Association of Latino Professional for America (ALPFA); Hispanic Alliance for Career Enhancement (HACE); Hispanic Association on Corporate Responsibility (HACR); Hispanic C-Suite Corporate Council (HC3); Hispanic Heritage Foundation; Latinas in Tech; Latino Leaders Magazine; League of United Latin American Citizens; Northern Virginia Hispanic Chamber of Commerce; Prospanica; The Alumni Society; US Hispanic Chamber of Commerce; Voto Latino; We Are All Human Foundation.

“Hispanics account for more than 17% of today’s U.S. workforce, equal to almost 30 million people. It is important for corporations to attract and retain the best talent. In order to attract Hispanics, organizations need to be very explicit and intentional” said We Are All Human’s founder, Claudia Romo Edelman. “I was surprised to discover that there are dozens of corporate pledges in America for other groups but nothing exists for Hispanics. I am proud to see more than 45 corporations joining The Hispanic Promise only three months after its launch and look forward to having the first 100 soon,” said Romo Edelman.

Present also during the launch event of The Hispanic Promise in Davos was Cid Wilson, President & CEO of the Hispanic Association on Corporate Responsibility (HACR), a national non-profit that advocates for corporate leadership opportunities for Hispanics.

Romo Edelman added, “We Are All Human is committed to bringing the Hispanic agenda to new markets, audiences and places where they need to be – like the United Nations and at the forefront of global CEOs and decision makers in Davos. We are going to create the first ever event for Hispanics at the Cannes Lions International Festival of Creativity and secure the attention of Chief Marketing Officers, as well as, creatives in an effort to change our narrative and improve our shared voice. Next year, We Are All Human will present in the Olympics,” she concluded. “The time of Hispanics is now. It is time to be seen, heard and valued.”