Modern supply chains are complex, with many interrelated participants who must work together to deliver products and services to customers as promised. Collaborative demand forecasting between buyers and suppliers is a powerful tool that can significantly streamline this process. - BY Sharon Ross

Supply chain collaboration brings internal and external partners together to optimize operations, and collaborative demand forecasting is an important element. Demand forecasting is estimating future demand for products and services based on data drawn from multiple sources. The traditional methods of forecasting demand are often inadequate in today’s complex and volatile global....