Minorities in STEM


HOW PERSONAL BRAND DEVELOPMENT COULD BE THE SMARTEST CAREER INVESTMENT

Training, skills, degrees… there’s a lot that can advance a STEM career, but in today’s competitive talent market, leveling up may be as simple as creating or improving one’s personal brand.

By DEBRA JENKINS

A personal brand is no longer merely a hot topic for social media influencers and marketers. Scientists, engineers, researchers, and other STEM leaders can use their own personal brand to build stronger networks, discover new opportunities, and even attract more funding than institutional affiliation alone can draw. Here, get a quick power up by starting with the basics of personal branding and transitioning to their special impact for women and minorities.

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