TRENDS & ISSUES - III


MAKING INNOVATION PART OF THE CORPORATE DNA

A true innovation culture is one in which everyone participates in finding and pursuing opportunities to innovate – employees, customers, leaders, and suppliers. Driving innovation is as much a mindset as it is a behavior.

Peter Drucker said, “Innovation by nature is risky, as is all economic activity. But defending what was done yesterday is far riskier than making tomorrow.” The importance of making innovation part of the corporate DNA was most recently demonstrated during the COVID-19 crisis. Without the ability to quickly innovate products and services, businesses struggled or failed, or they were not prepared for the post-pandemic environment. The pandemic and....