Rethinking How Social Solutions Impact Profitability

Social sustainability can increase profits by meeting the needs of communities and markets.
— By Debra Jenkins

Profitability and social sustainability seem mutually exclusive because resources spent on social solutions do not produce profits. Or do they? In a marketplace increasingly aware of corporate governance and its responsibilities, the concept of shared values has moved beyond theory into transformative business thinking necessary for economic success. Only a couple of years ago, the idea that corporate social responsibility was integral to company success was regarded as a ploy more related to public relations. It did not take long to realize ....