Staying competitive depends on having a process in place to generate and capture innovation. The supply chain is an excellent source of suppliers who can be a primary source of continuous innovation with contracts that share risks and rewards.
- BY Valerie Gomez

Historically, corporate buyers have negotiated supplier contracts focused on price, delivery reliability, and type of products and services. Innovation is a one-off consideration, meaning the buyer chooses a product or service because it meets the buyer’s pre-determined innovation requirements, and the supplier does not speculate on innovation. The financial risks are too great.

Yet, in researching....