Cultivating a Creative Organizational Culture with Creative Leadership

Creativity sparks innovation, and innovation is essential for organizations to remain competitive. Creative leadership is a necessity for sustaining a culture of innovation. By Dave Desouza

Creativity and innovation are not the same. Creativity tends to be viewed as a trait belonging to artistic people, but it is an essential leadership skill for developing and sustaining an organizational culture of innovation. Innovation is a product of creativity due to creative employees finding solutions through non-traditional perspectives. It is outside-the-box thinking.

However, employees will only feel free to express creativity when their leaders encourage the expressio....