Companies can treat coaching as a rare and remedial tool, or they can build coaching into the fiber of the organization and use it to create long-term competitive advantages.

Self-improvement and self-optimization are two trending movements within the corporate talent pool. While in the past, individuals might have sought out private coaching to achieve their personal and professional goals, people are increasingly looking to their employers to provide coaching resources to them. Riding on this movement, leading edge organizations aren’t just making a coach or two available – they’re building dedicated coaching programs into their own infrastructure.

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