Digital Transformation

Building Trust Through Successful Social Media Marketing

— By Joshua Ferdinand

From the huge success of The Hunger Games movie to President Obama’s stunning presidential re-election at the end of 2012, social media has played a phenomenal role by helping to create trust in those products or services in which businesses, enterprises, or campaigns need social media users to invest. These two examples utilized social media marketing tools to generate massive interest in the brands.

Similarly, in President Obama’s successful campaign for re-election, social media was a constant but ever-changing force; resulting in Obama’s 2012 re-election becoming the most tweeted about event in the history of the socia....