Investments in sustainability practices were initially driven by consumer demands that businesses practice environmental, social, and governmental responsibility. Now the initiatives are important strategies for increasing profits and brand value, and securing a sustainable business.
— By Andrew Hale
Some remarkable events are taking place today as businesses convert the cost of sustainability into an investment in new opportunities. Once considered an expense driven by marketplace expectations rather than a business case, business leaders are discovering the cost of sustainability initiatives is small compared to the benefits generated.