Tech Trends

Podcasts: Turning Talking into a Monetized Marketing Tool

Podcasts are an ideal technology for the always-on-the-go lifestyle of millions of consumers. As their popularity continues to grow, businesses are turning them into revenue-generating marketing tools.
— By Karen White

Podcasting has been a technology waiting to grow in popularity for over a decade, and its time has come. Statistics show that a majority of Americans have heard podcasts, and some people listen every month. It is an ideal scenario for reaching a multi-generational marketplace, and even more enticing is the potential to generate revenue. There are already multiple options for placing ads or directing podcast listeners to a company website, ....