Structure and IP: Keeping Innovation in Sight with Corporate Partnerships

Too many corporate partnerships intended to promote innovation fail, because they do not solidify two critical areas upfront: structure and IP. The agreements are left too vague, making them unmanageable.

partner with academia. Partner with startups. Partner with clients, suppliers, and unrelated businesses. These are all suggested business strategies for developing incredible innovations. But no matter what entity is chosen, partnerships and collaborations need structure and clearcut agreement on complex areas such as sharing of Intellectual Property (IP). Structure and IP are the two main areas that determine the success or failure of new forms of partnerships and colla....