Bashar Cholagh is the Global Vice President of Communications in the Purchasing and Supply Chain Division at Stellantis. From 2019-2022, he headed Supplier Diversity, and under his leadership, Stellantis ranked as the #2 supplier diversity program out of 2,000 global companies. Bashar and his team launched a WBE development program in 2022 and supported the launch of the Black Supplier Development Program in 2021. He founded the “Middle Eastern Employees Together” Employee Resource Group at Stellantis in 2019. From 2016-2019 he led Dealer Network Diversity, a department focused on recruiting and developing minority dealer operators to obtain a Chrysler Jeep Dodge Ram Franchise in the USA. Bashar developed access to a capital program that enabled the growth of over 40 new minority dealers across the USA for FCA/Stellantis.
While leading the Supplier Diversity Program, Bashar hosted the largest OEM-run supplier diversity trade show, Matchmaker, where over 1000 diverse suppliers attended and networked with Stellantis Tier 1 suppliers and buyers. He is currently Chairman of a leadership development program that has developed over 40 multicultural leaders. Bashar utilizes data to drive recommendations and educate stakeholders and he leads by example. He celebrates small wins to create a sense of pride and recognition for his team.