Tiffany Lovelace, Senior Vice President, Head of Supplier Diversity for Regions, drives sustainable change by elevating supplier diversity to a business imperative. She links diverse suppliers to the strategic needs of the business and connects performance output to stimulating local economies. Tiffany aligns supplier diversity goals with enterprise-level objectives and develops a connection with the organization’s sales force to increase market share by promoting inclusive business practices. Diverse suppliers are crucial to personalizing the business to each customer, developing more shared value and inclusive prosperity in the markets by helping to incubate and support small, local businesses, and continuing the movement towards more customer-centric digital services.
Adapting the company to the needs of customers, associates, and shareholders relies on identifying and developing diverse suppliers that help Regions work towards meeting its strategic objectives. Tiffany says this is a new frontier for supplier diversity programs. The broader supplier base has led to more innovation and better service, where the voice of the customer and suppliers meet, helping Regions deliver the ultimate customer experience and generate economic prosperity in the communities it serves..