Suspend All Fixed Costs – Now!

— Dr. Fred McKinney, Ph.D.
– Carlton Highsmith Chair for Innovation and Entrepreneurship and Director, People’s United Center for Innovation and Entrepreneurship at Quinnipiac University

The opinions expressed in this article is solely those of the author.

In this column a few weeks ago, I advocated that small businesses that do not receive Paycheck Protection Program loans (that can convert to grants) stop paying their rent, mortgages, insurance payments, leases, taxes and other fixed costs as the best way to survive this crisis. Now, six weeks later, we are seeing that Starbucks is requesting rent concessions fr....