FCB has elevated Vita Harris, previously chief strategy officer to global chief strategy officer. In this role, Harris’s responsibilities will expand to include FCB’s evolving strategic offering for clients across all disciplines, and continue the Agency’s ongoing commitment to diversity, equity and inclusion (DE&I).
Harris has also been instrumental in evolving FCB’s DE&I framework and led the introduction of the network’s Disrupting Thought Patterns workshops, while also helping lead the expansion of cultural competency and workplace inclusion initiatives to all its offices. In 2019, Harris helped develop FCB’s proprietary process to disrupt biases from seeping into the work – across strategy, planning and creative – which has been deployed globally and embraced internally by many of the agency’s clients. Harris will continue leading these initiatives while also expanding FCB’s strategic offering with data-driven performance capabilities enabled by FCB’s ongoing investment in innovation.
With an impressive career built on a foundation of performance marketing firsts, Harris is the perfect fit to lead FCB’s next strategic chapter. She pioneered the fusion of strategic planning, research and database marketing that created groundbreaking approaches to mining consumer insights and fueled fresh marketing communications programs that delivered big results. In her many leadership roles over the years, Harris has led the strategic vision for transformative strategies and high-ROI campaigns for global brands like American Express, Bank of America, Verizon and, most recently, Walmart.
“We are so fortunate to have a legendary leader like Vita who is not only integral to creating groundbreaking campaigns that move the needle for our clients but is also passionate about shaping the advertising industry of tomorrow, and evolving FCB’s journey and commitment to equality and inclusion in all that we do,” said FCB Worldwide Chief Executive Officer Carter Murray. “Her impact on our people, our clients and this industry are already profound, and with her continued leadership, we will make even greater contributions in achieving a more engaged and dynamic culture, in uncovering new data-driven insight and in delivering high-quality and culturally competent creative that will fuel new progress in our ongoing dedication to DE&I.”
“I’m gifted the unique opportunity to strategically solve clients’ problems, drive positive transformation and ensure diverse and equal representation in everything we do. I am so hopeful for a more inclusive industry, and FCB continues to innovate how different perspectives and modern analytics can be used to put out valuable, respectful and forward-thinking work,” said Harris.