Progressive Insurance Names Remi Kent Chief Marketing Officer

Progressive Insurance announced that Remi Kent will join the company as Chief Marketing Officer beginning on November 1, 2021. Kent comes to Progressive after spending eight years with 3M, including the last year as Senior Vice President and Global Chief Marketing Officer of the Consumer Business Group, where she led e-Commerce, Media, Insights and Analytics, and Integrated Marketing globally.

"I'm absolutely thrilled to welcome Remi to the Progressive family. With more than 20+ years of marketing experience, she has a proven track record of working with and leading well-known global brands, and I'm confident she's the right person to continue to move our brand forward," said Tricia Griffith, Progressive's President and Chief Executive Officer. "Her creativity and data-driven decision making aligns with ours and I know she'll be a great fit for our culture. I look forward to having Remi as the newest member of my executive leadership team ."

"I'm honored to join such a well-recognized brand," said Kent. "I look forward to building on Progressive's success and continuing to drive growth while leading such an accomplished marketing team. They've built an impressive suite of campaigns and characters with incredible momentum in the market, with talented teams and agencies who continue to innovate in this highly competitive category."

Kent joined 3M in 2013 as Global Brand and Strategy Leader for the Consumer Business Group before taking on the role of Global Business Director for the Post-It® and Scotch® Brands in 2017, where she helped return these iconic brands to growth. Prior to joining 3M, she spent 13 years with Procter & Gamble where she led billion-dollar businesses across North America, Asia, and Western Europe with leadership in brand building, P&L ownership, strategy, and successful new product launches.

Kent, who holds a degree in business administration and an MBA from Florida A&M University, has received numerous accolades for her leadership in business and marketing, including the likes of Ad Age Leading Women and 40 under 40, Twin Cities Women in Business Award, 100 Most Influential Black Leaders, Comparably 50, and Influential Marketing Leaders Changing the Industry. Remi is passionate about building high performance teams and is a true leader for diversity and inclusion. To bring that passion to life, she is a founding member of the Black Executive CMO Alliance, where she is working to create opportunity, access, and equality for the current and next generation of Black-marketing leaders.